Games Workshop Digital era?

It look like that Games Workshop Digital division is leading the show for the current Christmas season, buffing up and supporting GW models offering with new downloadablecontent (DLC) available both for Apple iBooks and standard e-books readers

Joining force with The Black Library they have brought us the 2013 Digital Advent Calendar: not an original idea per se, but surely a serious effort to offer us new content and rules everyday

Personally, I bought the rules (or, as they call them, dataslates) for both Be'lakor (the 40K flavor, there is a Warhammer Fantasy Battle version) and the Tau Fireblade Support Cadre

I always loved the Be'lakor model and I bough him some times ago (you can find an unboxing here) and this new rules will allow me to field him, someday, along my other Chaos models. And from a gaming point of view, the rules are very good if not a bit pricey

The Firebase Support Cadre complement the box set by the same name that Games Workshop released in November, a box set for with you pay 6 Broadside Suits and get a Ripdite for free, something that it's quite astonishing by itself. And again, the rules are very good! If think we will see more of this guys on the table than before, if you could believe it

Today, on the 5th day of the Advent Calendar, they released the rules another box set they released in November: the Adeptus Astartes Storm Wing, a formation composed by a Storm Raven and two Storm Talons so it look like that they are really going to release rules for all the box sets and this if really making me exited about the Eldar one! :) I already own all the models included in that box set (a Wraithknight, two Wraithlords, fifteen Wraighguards / Wraithblades) so I can't wait to get some cool rules too and field the  Iyanden Ghost army I always wanted to play :D

But GW Digital efforts are not new. If you look up Games Workshop on the iBookstore you will find that there are already 169 digital product already available, ranging from Codices to Painting Guides, Rulebooks and expansions, both for Warhammer 40K and Warhammer Fantasy Battles, most of witch are available as an e-book or in the enhanced iBooks version

You can see the complete offering here:

So, is GW Digital era really begun?

We are getting more content, more frequently and keeping it all together is starting to get a bit complicated. I will not be surprised at all if in the near future they came out with an App to aggregate all the digital content, at least for the ones related to game rules and army composition. Add in an army list builder it will sell like candies

I'm hoping for too much?